Geo Targeting Addon by Advanced Ads

Geo Targeting Addon

The Geo Targeting Addon by Advanced Ads is a premium feature that allows you to target ads to specific locations based on the visitor’s geographic information. This addon requires the GeoLite2 databases provided by MaxMind, which Advanced Ads can download automatically for you with a free license key from MaxMind.

With geo-targeting, you can increase conversions of your messages by showing ads relevant to the visitor’s location, such as continent, country, or city. This feature is useful for selling location-based banners to local businesses, showing region-specific affiliate links, or displaying location-based recommendations.

To use the Geo Targeting Addon by Advanced Ads, you need to install Advanced Ads Pro and generate a license key from MaxMind. Once you have the license key, Advanced Ads will download the database files to the wp-content/uploads/advanced-ads-geo folder on your webhost. You can update the database after the first Tuesday of each month.

To geo-target your ads, you can use the Visitor Conditions meta box on the ad edit screen and set the conditions based on the visitor’s location. You can also test the geo-targeting feature by setting the constant ADVANCED_ADS_GEO_TEST_IP in your wp-config.php file to simulate traffic from a specific IP address.

key features of the Geo Targeting Addon by Advanced Ads:

1. Geo-targeting: The plugin allows you to target your ads to specific countries, regions, cities, or even zip codes. You can also create custom geo-targeting rules based on specific criteria.
2. Multiple ads per location: You can create multiple ads for each location and set the priority for each ad. This means that if you have multiple ads targeting the same location, you can choose which ad to display first.
3. Flexible display options: You can choose how to display your ads, including pop-ups, banners, and widgets. You can also set the frequency and duration of your ads, as well as the number of impressions.
4. Advanced scheduling: The plugin offers advanced scheduling options, allowing you to schedule your ads based on specific dates and times. You can also set time zones and exclude specific days of the week.
5. Analytics and reporting: The plugin provides detailed analytics and reporting, allowing you to track the performance of your ads. You can view data on impressions, clicks, and conversions, as well as the geographic location of your visitors.
6. Increased relevance: By targeting your ads to specific locations, you can increase their relevance and effectiveness. This can lead to higher click-through rates, conversions, and revenue.
7. Better user experience: By showing relevant ads to your visitors, you can improve their user experience on your website. This can lead to higher engagement and loyalty.
8. Cost-effective: By targeting your ads to specific locations, you can reduce wasted ad spend on irrelevant audiences. This can lead to a more cost-effective advertising strategy.
9. Improved analytics: By tracking the performance of your ads based on geography, you can gain valuable insights into the behavior of your visitors. This can help you optimize your campaigns and improve your overall marketing strategy.
10. Compatibility: The plugin is compatible with all WordPress themes and plugins, and supports all types of ads, including Google AdSense, Google Ad Manager, and Amazon ads.
11. Easy to use: The plugin is easy to install and use, and does not require any coding skills or technical knowledge.
12. GeoLite2 data by MaxMind: The plugin uses GeoLite2 data by MaxMind to determine the geographic location of your visitors. This ensures accurate and reliable geo-targeting.
13. Locally hosted database: The plugin downloads the GeoLite2 database files to your webhost, ensuring fast and efficient geo-targeting.
14. Unlimited number of geo-targeting requests: The plugin allows for an unlimited number of geo-targeting requests, thanks to the locally hosted database.
15. Enter city and region names in up to 8 languages: The plugin allows you to enter city and region names in up to 8 languages, making it easier to target your ads to specific locations.

Summary

Overall, the Geo Targeting Addon by Advanced Ads is a powerful and flexible tool for targeting your ads to specific locations, increasing their relevance and effectiveness, and improving your overall marketing strategy.